Radio Advertising
Your Brand. Their Ears. Our Expertise.
Radio isn’t on a screen; it’s in the room, in the car, and in someone’s ears while life happens. It plays during traffic jams, morning routines, late-night drives, and moments where your audience is tuned in without distractions. No scroll. No skip. Just your message, heard in real time.
At Mediafy, we specialize in crafting radio advertisements that don’t just play in the background; they land. Whether your audience is tuning in during a morning commute, sipping chai during a mid-day show, or unwinding with music at night, we know how to meet them there with a message that sticks.
FM radio in India reaches Tier I metros to the most responsive Tier II and III cities, we’re talking about millions daily! And the best part? It’s intimate, trusted, and incredibly local, just like the conversations it sparks.
The Power of Radio Advertising - Loud, Local & Lasting
We live in a digital world, but that’s exactly what makes radio so special. It’s intimate, local, and always on. Whether it’s a catchy jingle or a familiar voice from a favorite RJ, radio connects in a way no algorithm ever could.
Massive Reach
Hyperlocal Targeting
The RJ Effect
Emotional Connection
Massive Reach
With 300+ cities covered by India’s best radio stations, radio advertising remains one of the most cost-effective ways to hit wide and deep.
Hyperlocal Targeting
Want to run a campaign just in Pune? Across all of North India? Only in Malayalam-speaking markets? We’ve got you. Radio lets us geo-target your brand’s voice without wasting budget.
The RJ Effect
Radio jockeys aren’t just hosts, they’re influencers with serious local clout. An RJ endorsement can sound more genuine and trustworthy than a scripted celebrity plug.
Emotional Connection
Audio is personal. When your ad comes through someone’s car stereo or kitchen radio, it’s just you and them, no distractions, no scroll, no skip button.
Delhi, Mumbai, Bengaluru, Kolkata, Chennai; the metro biggies Lucknow, Chandigarh, Indore, Jaipur, Kochi, Ahmedabad: high-response regional hubs
And beyond even hyperlocal campaigns in small towns, thanks to our partner network
How We Do It
We craft radio campaigns with heart, strategy, and a whole lot of intent — designed to meet your goals and resonate with your audience.
Step 1: Brand Understanding
We dig deep into not only your business, but also your audience and tone. Whether you’re a tech startup or a legacy brand, your radio voice should reflect your identity.
Step 2: Scriptwriting & Creative
We collaborate with talented writers, voice artists, and production pros to create memorable, clear, and clever radio advertisements. We can go fun, emotional, serious, or quirky, whatever speaks your audience’s language.
Step 3: Media Planning & Buying
Here’s where we shine. With access to India’s best radio stations, think Radio Mirchi, Red FM, Big FM, Radio City, My FM, Fever FM, and more, we ensure your ad is heard in the right city, at the right time, by the right ears so that it amplifies in the best possible sense. We optimize ad slots, program placements, and frequency to get you the best returns.
Step 4: Monitoring & Reporting
We track when your ads aired, on which shows, and provide transparent post-campaign reporting. We also help track impact metrics where possible, from call volumes to web traffic spikes to in-store footfall.
RJ Mentions, Branded Shows & More
Sometimes a 20-second jingle isn’t enough. That’s why we offer
1. RJ Mentions & Integrations
Have your brand seamlessly woven into a popular show with a personal RJ plug.
2. Contests & Listener Engagement
Drive buzz and participation through creative on-air contests or giveaways.
3. Branded Segments
Own a show slot or create a weekly feature brought to you by your brand — storytelling meets brand-building.
4. Radio + Digital Combos
Combine on-air with online. Think RJ-driven content amplified through social media, reels, or YouTube for double the bang.
Why Mediafy for Radio?
Radio is powerful, but only when it’s done right. At Mediafy, we don’t just place ads; we create sound-first strategies that make people listen, remember, and respond.
From launching in new markets to boosting festival sales and creating catchphrases that stick, great radio advertising drives real results: foot traffic, calls, searches, and real impact.
Here’s what makes us different:
- Strong ties with India’s best FM radio stations, national and regional
- Creative partners who write scripts that stick, voice them authentically, and produce standout audio
- Data-led media planning for smart spending
- A nimble team that negotiates value and keeps you informed
- Digital audio campaigns, too – on Spotify, JioSaavn, Gaana, Amazon Music, so your brand is heard wherever people stream
Audio Advertising That Moves With Your Audience
From curated playlists to niche podcasts, digital audio is where attention lives; focused, personal, and right in their ears. We’re talking Spotify ads, JioSaavn, Gaana, Amazon Music, and the rest of the streaming universe. The places where people listen by choice, not by default. So, what’s the big deal?
1. Ultra Targeted
Want to reach 24-year-old gym lovers in Bangalore who binge crime podcasts and love indie music? Digital audio lets us do exactly that, with laser precision.
2. On the Go, In the Zone
Whether they’re running, cooking, working, or zoning out, your ad plays when your audience is truly listening.
3. Brand Safety + Measurable Results
No guesswork. Just clean, skippable or non-skippable formats, trackable performance, and real brand lift.
Mediafy blends traditional FM radio with digital audio platforms to give you the best of both worlds, mass reach and targeted depth. Because sometimes, it’s not just about who hears your ad, it’s when, where, and how they hear it.
We Simplify, We Amplify And We Mediafy
